Experience UK is the flagship tradebody which supports UK companies who are currently or are looking to supply innovative products and services to museums internationally. A key role of Experience UK is to take a UK delegation to key tradeshows around the world, in order to make the vital connections to steer the future of the museum sector. Leading names joining us at AAM include innovative F&B and retail designer Lumsden (MoMA and V&A), Multi BAFTA and Emmy Award winner Atlantic Productions (Natural History Museum) and Cooperative Innovations (Museum of Plastic 2121).